I quite enjoy mixing prints, especially of matching color. Also, I love sequin, in any shape and color. About a week ago I spent some quality time with Jade in the studio, taking her graduation photos as well as shooting some outfits (including this one). I really don't have too much to say, other that that I probably should inform you about my upcoming three week absence starting this Sunday due to my trip to Scotland. One reason why I love Swedish schools in Finland is their generosity - indeed the first year English students are annually offered a trip to Edinburgh to get familiar with the University of Edinburgh, and of course Scottish culture in general. I have to admit I'm a bit nervous about meeting the family I'm going to stay with. Although (luckily) they seem very lovely, and I doubt we'll be facing any problems! But there's always that presence of a mixture of nervosity and excitement when traveling somewhere unfamiliar. Anyway, you'll probably be seeing more of me on Instagram during those three weeks than over here. Just so you know. Well, see you in three weeks, I guess!




I have my moments when I'm really stressed out about stuff. Stuff that isn't all that important. And it often times keeps me awake at night. There's this never ending monologue going through my mind about all the things I'm concerned about. Going through future events beforehand for instance is a classic. As much as I hate to admit it, it's silly stuff, and it has to to with my control freak ego. Me being worried about how I come across to people. Of course, to a large extent, it's merely a primal need - an instinctual coping strategy, making sure that I belong in a group. And precisely for this reason that it's extremely hard to suppress. It's actually pretty funny because while doing it I do realize none of it matters. And when I say none I really mean itOf course it does matter to you because you naturally want your existence to be pleasant. But what I mean is that we're part of such an immense, infinite universe that one tiny planet called Earth, and certainly one tiny person by the name of Sara, hardly matters in the big picture. We like to think so much of ourselves as these special beings with an important role to play in this world. And usually that is how we end up spending our whole lives, committing to that certain set of roles, thinking "this is it, don't screw it up". Taking it so damn seriously. The truth (and the truth is always arguable because who really knows shit) is we exist, just like any other beings on this planet. And what we do really doesn't matter as much as we think it does. But I don't mean to say this as a pessimist (because I'm aware that that's how it may come across to many of you). And while saying that nothing matters often leads to the subject of suicide - if there's no point in living, why live at all? - I've found a different kind of approach. Why not think of it as freedom? If nothing matters, that means you are no longer tied to anything, "society's expectations" etc. All that's left is you, and your own experience. When it comes down to it, there's truly the possibility to do anything you want to. The choice is yours (with certain limits depending on one's fortune one might add). Quoting Bill Hicks from his show in 1993 called Revelations: 

The world is like a ride in an amusement park, and when you choose to go on it you think it's real because that's how powerful our minds are. The ride goes up and down, around and around, it has thrills and chills, and it's very brightly colored, and it's very loud, and it's fun for a while. Many people have been on the ride a long time, and they begin to wonder, "Hey, is this real, or is this just a ride?" And other people have remembered, and they come back to us and say, "Hey, don't worry; don't be afraid, ever, because this is just a ride." And we … kill those people. "Shut him up! I've got a lot invested in this ride, shut him up! Look at my furrows of worry, look at my big bank account, and my family. This has to be real." It's just a ride. But we always kill the good guys who try and tell us that, you ever notice that? And let the demons run amok … But it doesn't matter, because it's just a ride. And we can change it any time we want. It's only a choice. No effort, no work, no job, no savings of money. Just a simple choice, right now, between fear and love.

I also had an interesting conversation with my boyfriend one night when discussing this topic. He asked me: "What would you do if you were God?". First I was quiet for a moment and didn't really know what to reply, since honestly I had never given it a thought. Then I thought, of course I would create a world which would be a nice place to live in, where everyone would be well off. After that he asked: "What would you do after creating it? Would you get involved or stay as a spectator?". I said, "I would every once in a while be part of it".  Right after uttering those words I had that sort of a "mind-blown" sensation. That might as well be the case. And by the way I'm by no means committing to the simulation theory here, just keeping my options open! But I think it also serves as a good metaphor for you being in control of your own life, and having the potential to live it as you please. Of course you may argue that people born in extremely poor conditions don't have the chance to do that. But that's exactly why we who are capable should the least by our way of thinking slowly but surely change the course of our common future. Because what are we but a huge interconnected stream of consciousness actualizing itself in physical from. My point being; realize you don't matter; understand that the whole charade is all a product of our minds; accept it; proceed to take on a role based on what makes you (and preferably the people around you) happy and do not for christ's sake take it too seriously. Because "it's just a ride". I also remember someone saying "be the superhero in your own movie". I like that saying.






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A short video with random clips from last Thursday. I thought it was a fun idea to document us celebrating first of May, or 'vappu' as it is called in Finland (just for fun, but also because we might be using the material for a later school related video which I won't be getting in on any further at this point). I've always been really fascinated about videos (and photographs obviously) and their ability to capture a moment just like that. It is actually one of my favorite past times to watch old videos. It's not that I'm trying to hold on to the past in any kind of desperate manner, it just gives me a really warm and cozy feeling, cheering me up whenever I'm having a bad day, reminding me that there is so much good in life. And it makes you appreciate those moments, which perhaps, at the time they happened, didn't seem too significant. But of course I'm all about creating more of those moments.




This was a fun day. Shooting with Jade is always a pleasure thanks to her enthusiasm and the fact that she always gives it her all. I also love to hear her ideas about styling, makeup, etc. In my opinion it's always better to have an extra pair of eyes working on the photograph. That way you'll have to question your own view before making the decision, and together it's possible to come up with stuff that you may not have been able to do on your own. Two minds is simply better than one. Btw if you're on Spotify make sure to check out my playlists (I just now got on there and feel very enthusiastic about it to say the least, I love making playlists!). If you've been following my blog for a longer while you should know what I'm all about when it comes to music. Click here to listen! And please do follow me because the only follower I have is my friend whom I forced into it...




I think it's fair to say that money has become the new prevalent religion of the capitalist society. Money and religion possess, after all, many similar characteristics. For instance, money can, just like religion, be used to control people, even though its leading purpose is something completely different. However, they can both be utilized in good ways as well, initiating goodness. Money can be used to finance the building of something that can benefit and help us. But it is merely a tool. This is arguable, but I believe religion's original purpose may also very well have been to act as a tool in order to achieve something better; it promotes kindness and compassion which are both generally viewed as virtues, things to pursue. Religion encourages us to become a better person through fictional stories that act as a figurative guide. But I think this purpose has been misunderstood; once people read those stories with literal interpretation much of the meaning gets lost. That's what I believe religion is. People like having things explained to them, served ready in front of them on a platter. Because it makes life easier, and it's a fairly easy and convenient choice to make. I don't think there's anything wrong with that, it's their own business. But when it starts effecting others negatively, once people start abusing this "tool" out of selfish reasons there might be a problem.

Money can also, obviously, be abused like this. Most people in this day and age who live in a capitalist society are brought up to appreciate owning material things, and hence make their goals in life to own as much as possible, in other words to make as much money as possible. Fair enough, it is true that it is close to impossible to survive without money in this world, or the least your existence most likely won't be as carefree since you have to fight to survive. But should you make it the sole purpose of your life? This all-encompassing devotion to money is very similar to the dedication some people express towards religion. (Of course, what I am doing here is largely simplifying it. And this is only my opinion, I'm not claiming to know anything.)

This is slightly off topic (but kind of related to the whole matter of dedication) but I think that in general one should not commit oneself completely to an idea or way of thinking because that usually leads to an automatic rejection of other ideas. It blinds you. And this kind of surrendering oneself to an idea is probably the main reason as to why there is war and other atrocities, due to the lack of compassion and understanding. It brings out the worst in us. Instead there should be a balance, leaving room for new unfamiliar ideas. Because that also happens to be the only way we may evolve. Getting stuck into certain patterns of thinking won't lead anywhere. I'd love to hear your thoughts on the matter, so feel free to leave a comment! And finally I'd like to thank my wonderful team for helping me fulfill this idea, was a pleasure to work with you guys!



This is what I was up to last Saturday. We had been planning to have this wine / cheese party for almost half a year and yesterday finally got to the point of actually fulfilling it. Although, I have to admit I don't like wine at all, especially red wine. And that night my hatred towards it manifested itself as me spilling, or rather thrusting, Emilia's wine glass with such force that it flew all over my white wall and curtains. I was taking photos and in my usual careful manner I managed to swing my camera just in the right direction for it to hit the glass. But on the bright side (not really), now, embellished beautifully with red stains, my wall looks like one of Pollock's paintings. This isn't even the first time something like this happens to me, so I'm starting to get a little worried. I mean even just the amount of damage my camera has taken due to me bumping it into stuff is really upsetting. It's still working just fine but one day I'm sure I will regret my indiscretion. If smart people learn from others people's mistakes, and stupid people from experience, what does that make me then? Playing this board game called iKNOW also left me feeling extremely stupid, or unknowing to say the least. My common knowledge is sadly deficient. But hey, there are many different types of intelligence! Right guys?




I met up with Jade a couple of days ago. First we went to this parking garage to shoot my outfit and then we headed back to the city center to have a cup of hot chocolate. I seriously don't know what is up with me and parking garages. Whenever you enter one that's within a radius of 100 kilometers of Turku there's a good chance you'll spot me there dwelling with my camera. For one thing they tend to be good places to shoot in terms of lighting. And I really like the gloomy atmosphere they give off... Atm I really feel like exploring new places, not only because I need new and interesting environments to shoot in, but because I enjoy the process of going to unfamiliar places in itself. Turku is not that big though, and I should probably expand my area of operation. In other news, I'm very eagerly (and impatiently) waiting for one of my photo series to be published in Elegant Magazine, which should be happening sometime during this month. It's one of my favorite series so far and I'm very proud of it. I was given the pleasure to work with a bunch of awesome and talented people, including Mirjam Lehtonen who designed three head pieces for this photoshoot, so there's really no wonder it turned out so well. Just feeling very grateful right now.